Our in-house jury consulting services provide clients with a competitive advantage by using mock trials and focus groups to help test the effectiveness of trial messages, witnesses, themes, and evidence for pre-trial planning and/or jury research purposes. This gives our attorneys valuable insight into how potential jurors may view and understand a case, so we can adjust trial strategies and vet effective themes long before trial.
In addition to pre-trial testing, we provide shadow jury facilitation and trial observation services during trial to provide our attorneys with real time feedback on the presentation of evidence and perceptions of the case. We also conduct post-trial jury interviews (when permissible) to understand the issues, arguments, and factors that led the jurors to their decision. Each of these strategic tools are customized to meet the needs and goals of our clients and specific elements of the case.